McDonald's sued over AI pricing tool allegedly used to set franchise menu prices

Plaintiffs filed a proposed nationwide class action in federal court in Chicago alleging McDonald's AI pricing tool violates antitrust laws by coordinating prices across independent franchises. McDonald's denies that AI sets menu prices, saying franchisees decide and the tools only provide optional information. The complaint also cites a Reuters report that some franchise owners were pressured to use the tools and log deviations from their recommendations.