Sherwin Wu says now is a great time to build ChatGPT plugins

I literally can't think of a better risk/reward bet right now than building a ChatGPT plugin and getting in front of their 1.2 billion weekly users. As of yesterday, ChatGPT recommends plugins in the middle of conversations. Millions of questions get asked every day with no plugin to recommend. Each one is an empty slot. Facebook apps in 2007. iPhone apps in 2008. TikTok in 2019. Every big platform has a few months where distribution is free, and most people miss it. I saw this firsthand when I lived in SF building venture backed companies. They are sacred times! If I were starting this week: 1. Find a tool or workflow people already Google for or do by hand every week (PDF to Excel, invoice generator, weekly client reports) 2. Build it as a ChatGPT plugin 3. Write the description using the exact phrases people type into ChatGPT 4. Ship 5 of them and see which ones get picked up 5. Double down on the one with the most traction In 12 months these slots will be crowded but right now they're pretty empty. Most people will realize ChatGPT plugins were the biggest free distribution channel of 2026 sometime in 2027.