Luma Launches Variants to Auto-Adapt Approved Static Ads Across Formats and Languages

Luma has launched Variants, which builds placement-ready versions of one approved static ad across five formats (Story 9:16, Portrait 4:5, Square 1:1, Medium Rectangle 6:5, Widescreen 16:9) and selected languages.

Logos, headlines, and CTAs stay intact while layout and copy adapt to each placement and market. The first release covers static ads, resizing, and translation, and is available now from the Discover tab in Luma.